Happy 13th Birthday to Us! :)
By David Ng, February 14, 2014
Happy Thirteenth Birthday to Hello Cool World! (we're Cool teenagers now!)
We want to join with our friends at the Canadian Federation of Sexual Health, and OptBC to 'Heart Your Parts' on this Valentine's day.
February 14th is always a special day to us because it not only marks our birthday as a company, but also because "LOVE" is such a big part of the work that we do. We've been known for our sexy campaigns in the past,and as we like to say, 'putting safe sex in advertising where it belongs
." But we also do some work that's more heart-felt than risque.
We particularly love working with Chee Mamuk (Aboriginal program of the BC CDC), on their sexual health campaigns around HIV.
Last month, we did a photo shoot with a group of six people who are all affected by HIV in some way for a new book that Chee Mamuk is putting together. All the participants talked about how love and support from their communities is so important. One woman who is HIV positive told us about how she was able to get healthier because of her partner, and how his love and commitment - as someone who is HIV negative - was the ultimate support that allowed her to get help and get healthy. We're just working on the layout of this book now, so stay tuned for when it launches.
All of this work reminds us that love is the only way that we can conquer stigma around HIV, and love is the best way we can support those living with HIV. You can also check out a short video we did for Chee Mamuk and the First Nations Health Authority about the Around the Kitchen Table
We're very committed to all our work around sexual health, and harm reduction. Another project with 'heart' that we're working on is the Toward the Heart Website
and e'zine. Check it out! We're looking forward to connecting with more people who are doing sexual health work in our communities. Stay tuned.
Here's to another year of social justice!
Tags: Activism & Protests, Hello Cool World, Harm Reduction, Social Marketing, That's So Sexy, Sexual Health, Sexuality Rights
Hello Cool World is a campaign development network with a mission:
Ideas to Audiences > Audiences to Action > Action to Outcomes
For us, campaigns are mission critical. Together with filmmaker and non-profit partners, we create and launch campaigns. Like 65_RedRoses #4Eva campaign for organ donation and CF awareness, and The Corporation "Occupy your Future" initiative.
As "Fair Trade" distributors we put our profits back into the cause.
Learn more about us or