KENSINGTON & HELLO COOL WORLD - STRATEGIC PARTNERS IN HYBRID DISTRIBUTION
I recently had the privilege of meeting with the talented folks over at Kensington Communications that created RAW OPIUM: PAIN PLEASURE PROFITS, one of the documentary projects Hello Cool World has been involved with over the past year.
I was eager to sit down with producer Robert Lang and Kensington’s social media lead Amanda Connon-Unda to get a full update.
Kensington first approached Hello Cool World (HCW) last fall looking for strategy advice on self-distributing their film. In May, we worked with Kensington to host the world premiere of RAW OPIUM at DOXA and to strategize grassroots outreach across North America.
Colette joined Hello Cool World team back in 2003 and was a key organizer for The Corporation and The Take's grassroots outreach efforts across North America.
After being inspired by the organizing and awareness building potential of the internet and social issue films, she returned to school to study Communications and sharpen her skills.
Once graduating, Colette returned to Hello Cool World once again as a grassroots campaign consultant. She is now the Director of Distribution for Hello Cool World's new fair trade distribution arm.
It's TODAY! Looking forward to being at our LACE Campaign table as part of the "EXPOsed" event at the Underwear Affair to cheer on our LACE OFF team of Michelle, Lizzy and Carmen. Here's Michelle sporting one of our LACE team shirts! C'mon down and check out our table. (Rumour has it there may be doughnuts!)
Where: Seaforth Armoury, Burrard Street at West 1st Ave. Exposed 3:30pm - 5:30pm Race Starts: 6:30pm with the walk starting immediately after EXPOsed Afterparty: Starts as soon as the first runner crosses the finish line
In the Hello Cool World spirit of 'multi-causing' a term coined last year by Lizzy & David, we're sharing our table with our fabulous Immunity Advocates we met creating the content for ImmunizeBC's new campaign - IHaveImmunity.com. Pictured in our banner are Audra and her daughter Alexandria who are making an appearance today at our info table! You can also watch the video we made of their familiy's story on the site.
Hello Cool World is proud to have worked on both campaigns and to make the link between Mothers and Daughters. Moms need regular Paps to protect their health, but now there is a vaccine that will protect their daughters against HPV, the cause of cervical cancer.
Bella and Michelle came down with a table full of goodies to attend the Opt Sexhibition, a part of the Opt 50th Anniversary Celebration. We chatted with some lovely attendees about our sexual health campaigns, including LACE, Around the Kitchen Table, and I Have Immunity. Then we thought we would make a little video to share with everyone!
PS - We know our video text is backwards but we did that deliberately. Just to be interesting.
Want to see who else was at this event? Read more!
Bella is the newest addition to Hello Cool World, enlisting for the cause at the end of 2010. A graduate of BCIT's Broadcast Communications for TV program, she's worked in all aspects of production and has a knack for new media & technology.
Join the Hello Cool World outreach team at the Ridge Theatre tonight (Wed, April 27) from 7pm-9pm for a special 65_RedRoses screening. We'll be there with our cameras taking photos paparazzi-style, interviewing guests for our blog and promoting the #4Eva Movement For Organ Donation.
There is so much going on I hardly know where to start... First here's a sneak peek at our new campaign for ImmunizeBC. These have not even been sent to print yet, so this is Hello Cool World insiders first glance at our Zoom ads launching later in April. During the past two months our photographer Nancy Bleck has photographed over 40 real people whose stories will soon be seen on the new ImmunizeBC website.
And that's not all, April is off and running. First off: Our #4Eva movement for organ donation PSA for BC Transplant is now airing on TV! Watch for news on this campaign soon. You can see it on 65RedRoses.com. And next week LACE is in again for spring, this time we will be at Vancouver Fashion Week. Fashion Week is followed by Organ Donation Week then Immunization Awareness Week, and then there's the Opt Ready For Pleasure Gala -- overlapping with Hot Docs and DOXA where we are community partners on the world premiere of Raw Opium...I'm out of breath... read on!
