Just as we are about to choose a winner for our LACE contest, we are pleased to announce that in celebration of the new bus ad we created with Options For Sexual Health we are launching a Sexy Summer Kissing Contest! Details on how to enter below.
Our new ad campaign "We've Got a Room For You" is a cheekier take on the bus ad we have created before to advertise the 1-800 SEX SENSE info line. What's more it's on nearly all transit buses in the province! Reflecting our philosophy of 'pleasure management" we are creating an effective alternative to just say no messaging. It's sure to attract attention with a young couple making out in a clinic waiting room (based on a true story set in the BC CDC's STI clinic!)
Opt’s 1 800 SEX SENSE Line, a toll-free in BC phone and email service, is positioned as a great way to hook up with a clinic or ask a burning sexual health question. Check out our Ad! We also made a behind the scenes video about the making of the ad.
Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
It's been a busy time around here -- LACE Campaign has kept us moving, and it has surpassed our expectations so far. What LACE (which stands for Live Aware Create Empowerment) is all about is launching a movement and a brand framework that activates all kinds of women to be proactive about their health, specifically about making sure they don't forget to get their Pap test. Now we have a contest to create the campaign for Pap Awareness Week in October.
You can read Lizzy's blogs on the LACE site to get an idea of all we have done this past year. It's a grassroots campaign that BC Cancer Agency has hired Hello Cool World to launch in BC. We have hopes that we can even broaden our reach nationally as we have had a lot of responses from people all over Canada. (Didn't hurt that our full page Elle ad accidentally ended up also in the Ontario edition!)
But for now we have less than a week left to get some ideas from you as contest entries. Please think about how we can reach out to women in BC age 20 - 69, who have not had a Pap recently. The goal of the campaign is to get them through the clinic doors during Pap Awareness Week! Whether you are a creative type who wants a meaningful challenge, or someone who wants to see the women of your own specific community empowered -- we want to hear from you! A clear and simple description of your idea is all it takes to enter. Enter Now!
Press Release from Force Four Enteraintment issued June 18, 2010.
Force Four Entertainment picked up the Banff Rockie Award for Best Canadian Program for the one-hour documentary 65_RedRoses at the Banff World Television Festival on Tuesday, June 15th. Directed by Nimisha Mukerji and Philip Lyall, the film tells the heart-wrenching story of Eva Markvoort, a beautiful, high–spirited young woman with Cystic Fibrosis, as she awaits a double lung transplant.
In February we started working on our Hello Cool World vision. One strong area we felt we wanted to work on was to really make our online store a successful way to raise money and a new model for funding the campaigning efforts of our friends. As our 'regulars' will know - with the makers of The Corporation film,we are working on building a movement to change the corporate form, funded by our online store. With The Corporation, however, we are still only re-sellers of the DVDS, which we have to buy from our distributors, which doesn't leave much for the campaign.
Right now, we have a unique opportunity now to expand this work. We are working with the filmmakers of the award winning 65_RedRoses, a moving documentary about Eva Markvoort's struggle with Cystic Fibrosis. Without fully realizing it, Eva started a global campaign for organ donation in the spring of 2007, while she was waiting on a transplant list for new lungs.
We see the need for a new way for social cause filmmakers to distribute their films. Like 65_RedRoses. So we are also building a 'fair trade' DVD distribution network that can share profits for the causes and the creators of the films we support. 65_RedRoses is the beginning!
Now that the dust has settled on our LACE premiere, we want to offer congratulations to our friends at Chee Mamuk. They have every reason to celebtrate the good work they do, and now they have an award for it!
On April 18, the BC Persons With AIDS Society held an Awards Gala honoring volunteers, paid staff, visionaries, activists and consistent supportive voices who work on behalf of people living with HIV as well as in prevention. We couldn't be more thrilled that Chee Mamuk has won in the category of Innovative Programs & Service Delivery!
Last night some of us at Hello Cool World held our very first "Theory-into-practice Salon" more about that later...TODAY our LACE Campaign press release goes out to media, promoting our launch next Friday April 23, at 7 pm of the "It's What's Inside" PSA, and short film about the Action Team. It's premiering in front of the film "Chemerical" at the Projecting Change Film festival. Plus our ad goes into Elle magazine, and Lizzy continues to look for doughnut sponsors for our party. We met with our friends at Coop radio and W2 yesterday, to plan a party to celebrate our launch, W2's new space, and Coop Radio's 35th Anniversary & fundraising drive... So if you are in Vancouver on April 23 you want to MARK THE DATE....And if you can help us let us know! Email: outreach{at}lacecampaign.com
Meanwhile elsewhere on the world wide web...
TODAY, on the film & corporate personhood front -- I'll be on David Mathison's Blog/Talk/Radio show for Be The Media. (Buy the book, by the way, it's great). Along with indie film go-to guru Peter Broderick, and Corporation author -co-creator Joel Bakan we'l be talking about indie distribution and grassroots promotion on the web. And corporate personhood...
The street nurses of Bevel Up are calling on the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Games to dedicate former Olympic cars to fight AIDS. So many agencies in the Downtown Eastside could use outreach vans for their work. Whether delivering a meal to a man with AIDS in a SRO in Vancouver’s Downtown Eastside, or providing a means to get an HIV positive woman to a doctor’s appointment or for an agency to provide services for sex workers – no Buick need be wasted!
Help us spread the word and get as many signatures as we can! Share it on Facebook & Retweet to your followers (@BevelUp). Let's create an Olympics legacy Vancouver can be proud of.
Water has been an issue dear to my heart since we started the company 9 years ago. My mother always said, if you want to do one thing to decrease suffering in the world, make sure you give everyone, everywhere access to free, clean water.
Sadly, we've gone in the other direction.
We've polluted the last largest fresh water body on earth (The Great Lakes) and we are heading towards what many believe are the world water wars. And did you know that Nestle controls most of the world's bottled water?
Well, as the whole world knows, there was a very big party last week in Vancouver, our humble headquarters are in the midst of it all. There's a history of problems with drink spiking and drug and alcohol faciliated sexual assault when big events like this happen. SafeVibe is a movement for everyone who wants to keep predators out of the bars and put an end to sexual assault. The more people who actively get involved (men, women, youth, everyone!), the closer we will be to making social change a reality.
So, we decorated our window for SafeVibe, and David and Lizzy hit the streets with the WAVAW street team, handing out coasters and posters. It was in the height of Oympic party mayhem, and they found a lot of folks on the street were happy to get the 'vibe'.
SafeVibe is a movement for everyone who wants to keep predators out of the bars and put an end to sexual assault. A campaign by the Vancouver organization WAVAW (Women Against Violence Against Women), the SafeVibe community is made up of all genders and sexual orientations who are committed to keeping the party scene safe. Hello Cool World helped design SafeVibe and are hosting it in our "nestwork" of campaign sites. We continue to do whatever we can to help get the word out, such as this interview with SafeVibe Coordinator Michele Murphy!
Hailing from the mountain town of Salt Lake City, Utah, Lizzy enjoys picnics, reading on a lazy Sunday morning and adventurous bike rides. After learning about books at the University of Toronto she now calls Vancouver home. She joined Hello Cool World as a member of the LACE campaign action team, and luckily for us, decided to stick around.
Tomorrow, January 16 marks 6 years since The Corporation launched in Canadian Theatres. That day it also screened at The World Social Forum in Mumbai, and at the Sundance Festival in Salt Lake City. As the decade turned, The Corp found itself in two "top ten" lists for the decade -- Eugene Hernandez of Indie Wire, lists is as on of the top 10 docs of the decade and Peter Hall of Hollywood.com puts in his top 10 of underrated movies of the '00's.
One of the things I have always noted is the staying power of this film. It remains the reason people find us as it's popularity is not waning.
Nettie Wild, another Canadian filmmaker friend of ours, maker of Bevel Up is celebrating as "Wild at Heart" a book about her films launches along with a retrospective of her films at Paciific Cinemateque in Vancouver tonight. Screening info below.
Colette joined Hello Cool World Team back in 2003 and was a key organizer for The Corporation and The Take's grassroots outreach efforts across North America.
After being inspired by the organizing and awareness building potential of the internet and social issue films, she returned to school to study Communications and sharpen her skills.
Having completed her studies last summer, she has joined Hello Cool World once again to assist with the Give Something Big campaign.
Sunday's fantastic concert at the Chan Centre was a sold-out success. Since MC Bill Richardson, Notes of Compassion (AKA musicians of the Vancouver Symphony Orchestra reaching out), Maestro Bramwell Tovey, and the duet-ing duo of world renowned pianists Jon Kimura Parker and Ian Parker all performed for free, it is great to know that Health For Humanity will be the beneficiary of all the ticket sales. To find out more about what H4H does check out their website.
If you act now, you might still be able to get a ticket to Symphony for Smiles, Notes of Compassion’s Benefit concert for Health For Humanity featuring musicians of the VSO, Maestro Bramwell Tovey, with renowned pianists Jon Kimura Parker and Ian Parker. MC Bill Richardson. Last we heard there were less than 50 tickets left, so if this is your cup of tea click here now! The concert is this Sunday, October 25, at the Chan Centre.
Congratulations to Nimisha and Phillip on winning the audience award at the Vancouver International Film Festival. Consider becoming an organ donor, I just did! #ijustgavelife on twitter. www.65RedRoses.com
We’re in the research phase of a new campaign for BC Cancer Agency’s Cervical Cancer Screening Program (CCSP). We’re looking for feedback on materials to help us design messages that will increase the rate of Pap testing among young women. We've launched an online survey contest with the chance to win La Senza gift certificates. (BC women between the ages of 20-29 are eligible for the contest.)
Take the survey and pass the link on to your friends. The contest won't be up for long!
Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
Hailing from the mountain town of Salt Lake City, Utah, Lizzy enjoys picnics, reading on a lazy Sunday morning and adventurous bike rides. After learning about books at the University of Toronto she now calls Vancouver home. She joined Hello Cool World as a member of the LACE campaign action team, and luckily for us, decided to stick around.
