By Bella Sie On May 04, 2012 | 0 Comments
Last night's OWN premiere of 65_RedRoses was a great success with the Twitterverse exploding with conversations remembering Eva.Thanks to all our American friends who tuned into the broadcast, thanks to all our Canadian friends who helped get the word out, and thanks to our Tweet Team for your around-the-clock support! With May being Cystic Fibrosis Awareness Month, we hope that the film inspired thousands with Eva's message of CF awareness and organ donation.
To our Canadian supporters who weren't able to watch the broadcast, you can own a copy of 65_RedRoses by purchasing it through our webstore. The Eco Edition DVD is now available, and the Special Edition DVD is coming soon in limited quantities.
To our American supporters, the DVD is available for pre-sale and will be shipping June 19th.
You can continue showing your heartfelt support for the campaign by purchasing materials from the 65_RedRoses Store. As part of our fairer-trade distribution, all materials were produced ethically - 100% sweatshop free - and all sale proceeds go back in to the #4Eva campaign.
By Michelle Reid On May 01, 2012 | 0 Comments
Bella is the newest addition to Hello Cool World, enlisting for the cause at the end of 2010. A graduate of BCIT's Broadcast Communications for TV program, she's worked in all aspects of production and has a knack for new media & technology. |
It's Hot Docs in Toronto! Have you seen our fabulous 65_RedRoses ad in the Hot Docs edition of POV Magazine? It's appropriate considering that the original cut of 65_RedRoses made its debut at Hot Docs in 2009. We're delighted to share that Colette, our Director of Distribution, is at the festival this week, promoting our work, connecting with filmmakers and attending industry events. If you see her, say hello!
The US Premiere of 65_RedRoses is happening this Thursday on OWN Documentary Club (May 3rd, 9/8c), which you can read all about on the 65_RedRoses blog.
For Canadian viewers who are hoping for a chance to see the film, we have upcoming screenings in Vancouver, Calgary, and Edmonton. You can also buy a copy of the DVD from our 65_RedRoses Store!
By Michelle Reid On April 03, 2012 | 0 Comments
Michelle is a freelance writer and anthropologist with a Master of Public Health from UBC. Her passions are promoting health and building community. She's worked in grassroots community organizations in Vancouver, Victoria and Oceania.
We're proud to work on so many great causes at Hello Cool World. Lately we've been buzzing about 65_RedRoses as the date of the US premiere on OWN Documentary Club approaches (May 3rd!), and also because we'll be releasing the new edition of the film on DVD (available in Canada only). Canadian supporters can get the deluxe collectors version at a discount price now - pre-sales for the Special Edition DVD (sorry, Canada only) are only $29.95 until April 15th! The regular price will be $34.95 so it's a great deal and the time is ticking down.
Not only are we excited about sharing this great film with people, but we're also thrilled with the packaging. We thoroughly research our sources and suppliers to develop campaign materials that are not only beautifully designed and high quality, but also sustainably, responsibly and ethically created. Since "green" and "eco" are buzzwords used so frequently that they've almost lost their meaning, we thought we'd tell you a little more about where our campaign awareness materials come from, so you can feel good about supporting cool campaigns!
The materials for the 65_RedRoses DVD cases are plastic-free using 100% recycled paper. Our #4Eva t-shirts are printed on sweatshop-free American Apparel t-shirts, made in a garment factory in Montreal. From there they are screenprinted by our friends at Special Screencraft, a small Vancouver-based printing business. Our #4Eva pendants are also printed locally, and assembled by hand with love and care by the Hello Cool World team!
By Katherine Dodds On March 30, 2012 | 0 Comments
MARCH MADNESS ENDS! 65_REDROSES HEATS UP AND HCW WORKSHOP ON SOCIAL MARKETING FOR RED ROAD HIV/AIDS NETWORK!
Things have been mighty busy around Hello Cool World headquarters lately, with most of our major clients having deadlines to match the end of the fiscal year (AKA today!). We last calculated that we send over 30 separate projects to print, and that's not all... Here's our ad in the Georgia Straight for the special screening of 65_RedRoses tomorrow at UBC's Norm Theatre.
This marks the launch of our 'alternative' theatrical release of the new cut of the film, and is especially poignant because it happens to be Eva's birthday.
65_RedRoses fits our multiple mandates of promoting films for social causes and health marketing. We're developing the #4Eva free moblie app to encourage everyone to become an organ donor, and to share the campaign on their social networks. It will launch by the time the film premieres in the US on OWN on May 3.
Still, yesterday we found time to do a social marketing workshop for The Red Road HIV/AIDS Network, which was surprisingly energizing considering what a week/month it's been. The room contained more than a few familiar faces, as we have just locked an HIV testing video we made for the BCCDC street nurse team (The team behind Bevel up). But conversations around social change theories are among my favorite activities, and it was a lively group.
The video we just wrapped (with the help of our cohorts Devon and Andrej at Storybubble) is called "Being There". It's meant for internal use to train nurses in the context and conversations around HIV testing. The client-centred focus of all the modules in the video, and the topic of our workshop for Red Road - social marketing - are deeply entwined philosophically.
"Listen first" is the guiding principle in both. As Charlotte says in the video when asked what her advice to nurses who have to give an HIV positive diagnosis: "Walk with this person from day one of their HIV, you really gotta walk with them. You don’t know what they’ve been through, just help them. They’re going to be your best teacher. Let them be your teacher."
By Michelle Reid On March 05, 2012 | 2 Comments
Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.
The OWN Documentary Club premiere of 65_RedRoses is just ahead in May, and community screenings are being organized around Canada, so it's on our minds lately: what kind of impact will we see after the film airs? Eva's hope, and ours too, is that people will be inspired to take the simple step of registering as organ donors, and supporting cystic fibrosis research.
Serendipitously, while we were thinking about this question, an article was posted that answered it exactly! "Will Food Inc. Actually Change Your Life?" is from a study that asked what impact movies have on behaviour. Researchers found that people who see a documentary film, compared to people with similar values who don't see the film, are actually likely to take action and make changes!
The Norman Lear Research Centre conducted a study on Food Inc, by analyzing the shared traits and values of a Food inc audience against people with similar traits & values who hadn't seen the film. In other words, two groups of almost identical people differentiated by whether or not they had watched Food Inc. The group that had seen Food Inc had changed their food buying and shopping behaviour- just as the filmmakers intended!
This isn't too surprising to us- at Hello Cool World, we've been building campaigns that use effective storytelling to promote healthy behaviours for a long time. Other recent research, such as this article on storytelling and statistics, supports the theory that information conveyed through first-person stories and narratives is much more powerful than just information alone.
That's why Eva's story is so incredible. Not only was she a wonderful person, but through her experience the audience sees firsthand why organ donor registration is so important, and it motivates them to take action! This is supported by a post BC Transplant made on their Facebook Page a few days ago: organ donor registrations in Canada tripled after the broadcast of the original version of 65_RedRoses. We can't wait to see the impact of the new version when it reaches even more people!