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Growing Hello Cool World

By Katherine Dodds On June 27, 2012 | 2 Comments

The sun is finally out in Vancouver! And here at Hello Cool World we are preparing (we hope) for a growth spurt. So far we've spent the spring recovering from the extreme sport that was our end of fiscal year, and it's been nice to have a few minutes to reflect on where we want to go next. 

When the office space of our Mad Men dreams fell through (we like to think of

ourselves, as having an affinity for the MM aesthetic but with more girls, queers, and food), I moved things back to my Chinatown warehouse, where I now find myself organizing the future from the inside out. Both literally (boxes of stuff) and figuratively, with some head space to envision my business future.

As I write this, I am embarking on the new adventure that is the Vancity and Status of Women Canada project formerly known as "WE-FOG" and now rebranded as the WE-Communty, and I am being afforded the luxury of being able to focus on my vision for business growth, while being part of a supportive community with access to the tools of business that have hitherto been a mystery to me.

You see, I have two art degrees, once was a practicing artist and poet, and I am now 'in recovery'. ; ) 

So to be more specific, the 'Women Entrepreneurs, Financing Opportunities for Growth' program is a pilot project by Vancity Community Foundation with funding from the Status of Women Canada and I am honoured to be among the first 10 women-run businesses chosen to participate. I'm in excellent and exciting company! 

What I have to do to be part of this is produce a business growth plan over the next six months, and the support of my assigned business coach Jill Earthy I couldn't be more excited to do this. At the end of it all we are expected and to present our plan for growth, and given the opportuntiy to pitch it to financiers. 

Admittedly it's a recent dream but nevertheless it has come true and it couldn't be at a better time.

What I am asking of you, my readers of this blog, who I hope include friends, colleagues, clients, fans of Hello Cool World who I do not yet know, newly found mentors and advisors, and yes, also critics - is to join me on this journey and give me your feedback. 

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Katherine Dodds AKA "Kat" is the founder of Good Company Communications and Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.

Summer's Coming...

By Katherine Dodds On June 07, 2012 | 0 Comments

Soon school will be out... But here at Hello Cool World we already have 'Back-to-School' on our minds...

Over the summer we'll be working on the educational distribution plans for both the new cut of The Corporation for high schools and getting  65_RedRoses out to schools first in BC, then across Canada, and we are very excited about both these prospects.

With both these films we are striving to find ways to fund added-value. Our vision is that through partnering with stakeholders to develop issue-based study guides and online materials we can subsidize the licensing costs so more teachers and students can use these resources. 

We're doing distribution differently, with a social outcome holding equal weight with the bottom line.

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Show Your Heartfelt Support

By Bella Sie On May 04, 2012 | 0 Comments

Last night's OWN premiere of 65_RedRoses was a great success with the Twitterverse exploding with conversations remembering Eva.Thanks to all our American friends who tuned into the broadcast, thanks to all our Canadian friends who helped get the word out, and thanks to our Tweet Team for your around-the-clock support! With May being Cystic Fibrosis Awareness Month, we hope that the film inspired thousands with Eva's message of CF awareness and organ donation.

To our Canadian supporters who weren't able to watch the broadcast, you can own a copy of 65_RedRoses by purchasing it through our webstore. The Eco Edition DVD is now available, and the Special Edition DVD is coming soon in limited quantities.

To our American supporters, the DVD is available for pre-sale and will be shipping June 19th.

You can continue showing your heartfelt support for the campaign by purchasing materials from the 65_RedRoses Store. As part of our fairer-trade distribution, all materials were produced ethically - 100% sweatshop free - and all sale proceeds go back in to the #4Eva campaign.

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Bella is the newest addition to Hello Cool World, enlisting for the cause at the end of 2010. A graduate of BCIT's Broadcast Communications for TV program, she's worked in all aspects of production and has a knack for new media & technology.

Hot Docs, 65_RedRoses Screenings, and Me to We Style!

By Michelle Reid On May 01, 2012 | 0 Comments

65_RedRoses at Hot Docs!

It's Hot Docs in Toronto! Have you seen our fabulous 65_RedRoses ad in the Hot Docs edition of POV Magazine? It's appropriate considering that the original cut of 65_RedRoses made its debut at Hot Docs in 2009. We're delighted to share that Colette, our Director of Distribution, is at the festival this week, promoting our work,  connecting with filmmakers and attending industry events. If you see her, say hello!

The US Premiere of 65_RedRoses is happening this Thursday on OWN Documentary Club (May 3rd, 9/8c), which you can read all about on the 65_RedRoses blog.

For Canadian viewers who are hoping for a chance to see the film, we have upcoming screenings in Vancouver, Calgary, and Edmonton. You can also buy a copy of the DVD from our 65_RedRoses Store!

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Michelle is a freelance writer and anthropologist with a Master of Public Health from UBC. Her passions are promoting health and building community. She's worked in grassroots community organizations in Vancouver, Victoria and Oceania.

Cool Campaign Bonus: Supporting Communities & the Planet with Eco-Friendly Packaging

By Michelle Reid On April 03, 2012 | 0 Comments

We're proud to work on so many great causes at Hello Cool World. Lately we've been buzzing about 65_RedRoses as the date of the US premiere on OWN Documentary Club approaches (May 3rd!), and also because we'll be releasing the new edition of the film on DVD (available in Canada only). Canadian supporters can get the deluxe collectors version at a discount price now - pre-sales for the Special Edition DVD (sorry, Canada only) are only $29.95 until April 15th! The regular price will be $34.95 so it's a great deal and the time is ticking down.

65_RedRoses Special Edition DVD


Not only are we excited about sharing this great film with people, but we're also thrilled with the packaging. We thoroughly research our sources and suppliers to develop campaign materials that are not only beautifully designed and high quality, but also sustainably, responsibly and ethically created. Since "green" and "eco" are buzzwords used so frequently that they've almost lost their meaning, we thought we'd tell you a little more about where our campaign awareness materials come from, so you can feel good about supporting cool campaigns!

The materials for the 65_RedRoses DVD cases are plastic-free using 100% recycled paper. Our #4Eva t-shirts are printed on sweatshop-free American Apparel t-shirts, made in a garment factory in Montreal. From there they are screenprinted by our friends at Special Screencraft, a small Vancouver-based printing business. Our #4Eva pendants are also printed locally, and assembled by hand with love and care by the Hello Cool World team!

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