Water has been an issue dear to my heart since we started the company 9 years ago. My mother always said, if you want to do one thing to decrease suffering in the world, make sure you give everyone, everywhere access to free, clean water.
Sadly, we've gone in the other direction.
We've polluted the last largest fresh water body on earth (The Great Lakes) and we are heading towards what many believe are the world water wars. And did you know that Nestle controls most of the world's bottled water?
Corporate Accountablility International (formerly INFACT, who brought us the Nestle boycott in years gone by) has a new campaign urging folks to challenge Corporate control of water. They've also launched a new short film with Annie Leonard (The Story Of Stuff). Check out their campaign!
Also in the last year Mark Achbar has executive produced two films about water -- Waterlife, and Blue Gold. My friend Liz Miller has done another one called The Water Front. These are all worth checking out.
So, on World Water Day -- just walk over to your tap, pour a long tall glass of H2O and think about what's in it, where it came from, and how it got to you. Don't go with the flow... go to the source of the problem! After all -- you are mostly full of it. (Water that is!)
Katherine Dodds AKA "Kat" is the founder of Good Company Communications and HelloCoolWorld.com. Trained in renegade advertising & branding through her work with Adbusters in the '90s, Kat's early induction into the possibilities of the web-world was inspired by the term hypertext, which she immediately found comforting. She is dedicated to cause-related communication and to the development and use of tools that promote democratic processes.