September 09, 2011
We're in POV Magazine
By Kevin Young
The latest edition of Point of View magazine is hot off the press! Hello Cool World is quite literally all over it. First of all, check out the fantastic cover. The Surviving Progress artwork was mastered and created by Hello Cool World's very own designer Terry Sunderland.
Surviving Progress, a Canadian feature documentary executive produced by Mark Achbar (director of The Corporation) and inspired by Ronald Wright’s A Short History of Progress that looks at the deep-seated habits within human behavior that threaten our very survival. The film examines the consequences of economic and technical growth, and describes ‘progress traps’ – modes of action in pursuit of prosperity and security that lead to famine, bankruptcy, and the threat of human extinction.
This latest issue is all about the Toronto International Film Festival, making Raw Opium’s feature ad a natural fit. Raw Opium is a phenomenal documentary that looks into the American war on drugs, and sheds light and awareness on critical issues around addiction. While Raw Opium is not in this year’s festival, the film is being self distributed by Kensington Communications and a feature ad in Point of View offers fantastic exposure for the film. Check out Colette’s previous blog entry for more on this incredible project.
Also, take note of the inside back cover of this issue and you will see another beaming example of Mr. Sunderland’s immense talent and Hello Cool World’s strategic ad placement.
As Hello Cool Worlds media buyer I love that I get to be a part of these awareness campaigns. While I am generally the one harassing our designers for the creative, I do it out of love and our team never fails to meet and exceed expectations- the finished product is truly something we are all very proud of!
For more information on Point of View please visit www.povmagazine.com, and for more information on the acclaimed doc Raw Opium check out www.rawopium.com.
Find out where to catch a screening of “Raw Opium” here and a listing of TIFF screening dates for “Surviving Progress” can be found here.
Tag(s): Fair Trade
, Fair Trade DVD Distribution
, Film Launch
, Harm Reduction
, health promotion
, Health/Health Advocacy
, Raw Opium