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April 03, 2012

Cool Campaign Bonus: Supporting Communities & the Planet with Eco-Friendly Packaging

By Michelle Reid

We're proud to work on so many great causes at Hello Cool World. Lately we've been buzzing about 65_RedRoses as the date of the US premiere on OWN Documentary Club approaches (May 3rd!), and also because we'll be releasing the new edition of the film on DVD (available in Canada only). Canadian supporters can get the deluxe collectors version at a discount price now - pre-sales for the Special Edition DVD (sorry, Canada only) are only $29.95 until April 15th! The regular price will be $34.95 so it's a great deal and the time is ticking down.

65_RedRoses Special Edition DVD


Not only are we excited about sharing this great film with people, but we're also thrilled with the packaging. We thoroughly research our sources and suppliers to develop campaign materials that are not only beautifully designed and high quality, but also sustainably, responsibly and ethically created. Since "green" and "eco" are buzzwords used so frequently that they've almost lost their meaning, we thought we'd tell you a little more about where our campaign awareness materials come from, so you can feel good about supporting cool campaigns!

The materials for the 65_RedRoses DVD cases are plastic-free using 100% recycled paper. Our #4Eva t-shirts are printed on sweatshop-free American Apparel t-shirts, made in a garment factory in Montreal. From there they are screenprinted by our friends at Special Screencraft, a small Vancouver-based printing business. Our #4Eva pendants are also printed locally, and assembled by hand with love and care by the Hello Cool World team!

We have a commitment to campaign materials you can feel good about buying for yourself and others because you are not only supporting great causes like the 65_RedRoses Campaign #4Eva, but also the families and small businesses who create them. Do you have other questions about our products? Feel free to write us an email, tweet at us, or send us a Facebook message!

Tag(s): Activism & Protests, 65_RedRoses, Hello Cool World, Social Marketing

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Michelle is a freelance writer and anthropologist with a Master of Public Health from UBC. Her passions are promoting health and building community. She's worked in grassroots community organizations in Vancouver, Victoria and Oceania.


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