Posted by Sandy Haksi

Today is Overdose Awareness Day

31 August 2016

We have some exciting new harm reduction materials to show off developed for Toward the Heart

Naloxone Saves Lives

We have a longstanding relationship with BC Centre for Disease Control's Harm Reduction program having developed their Toward the Heart website & e-Zine. In late 2015, they approached us about creating two videos to train participants in their Take Home Naloxone program, one for youth and one for adults.

Naloxone is the lifesaving medication that quickly and effectively reverses overdoses from opioids like heroin, methadone, fentanyl and more. BC has developed a program to distribute kits to people at high risk and provide training in its use.

We first created the adult version, Naloxone Saves Lives, which launched in April 2016 just as it was announced that naloxone would now be available behind the counter at pharmacies. Previously, a prescription was required to obtain it, which prevented the families and loved ones of opioid users from getting access. Now anyone who wishes to carry naloxone to respond to an opioid overdose is able to get training and purchase it through a community pharmacy. We're thrilled that the video has become an important training piece for both pharmacists and Take Home Naloxone program participants!

At the same time, BC declared a public health emergency on April 14th in response to the dramatic rise in overdose deaths that have been linked to fentanyl, a toxic synthetic opioid that is much more potent than morphine or heroin. Fentanyl has increasingly been appearing on the streets and cut into other drugs, often without people knowing it.

At current rates, BC is on track to have over 800 overdose deaths this year, a massive jump from last year. Just a few days ago, there was another spike in Vancouver showing how important naloxone access and training is. It's easy to use, completely safe and really does give people the power to save lives - within minutes.

Naloxone Wakes You Up

Just in time for Overdose Awareness Day, we've launched the youth version: Naloxone Wakes You Up.

One reason we created a video oriented towards youth was in response to their feedback about how to improve the Take Home Naloxone program, the result of a study called Naloxone and the Inner City Youth Experience. They had very positive messages about the program, feeling it empowered them and showed that people cared.

We worked with the wonderful staff at Vancouver's Inner City Youth to develop an art booklet that featured the youths' meaningful comments alongside illustrations by other youth artists. Since we were in post-production at the time, we were able to work the material into the video as well. We've since adapted selections into postcards with information how to recognize and respond to an overdose on the flip side. These have been distributed across the province in time for Overdose Awareness Day.

All the materials have been extremely well received and extra printing runs are in the works. On our end, it has been an absolute pleasure to work with all the people involved on an issue that is dear to our hearts.

This Overdose Awareness Day, help us spread the message that overdose death is preventable. Share our videos and tweet using the hashtag #OverdoseAware2016.

For more information about what the Provinical Harm Reduction Program has been up to, you can read their just released e-Zine, which we helped put together. 

 

Naloxone Video Credits

We would gratefully like to acknowledge all the wonderful people involved in creating the videos.

“Naloxone Saves Lives”

“Naloxone Wakes You Up”

Plus short trailer and experts

Produced by
Toward The Heart

Created by
Hello Cool World Media
in collaboration with
BCCDC Harm Reduction Program
and the Naloxone and the Inner City Youth Experience Research Project.

Directed by
Katherine Dodds

Director of Photography
D’Arcy Hamilton

Assistant Director
Sandy Haksi

Editor
D’Arcy Hamilton

Location Sound
John Sawa

Sound Design
John Sawa
Sawa Sound

Graphics
Terry Sunderland
 

“Naloxone Saves Lives”

Appearing in the dramatizations

Guy who overdoses
John Sawa

Friends who use naloxone on him
Cheri Newman
Erica Thomson

Interviewees
Erica Thomson
Cheri Newman
Doug Nickerson
Isa Wolf
Dr. Jane Buxton
Dr. Roy Purssell
 

“Naloxone Wakes You Up”

Appearing in the dramatizations

Girl who overdoses
Amy Auchstaetter

Party Goers
Novita Cristiarti
Gita Dunn
Gavin Hamilton
Emma Djwa
Sam Wangai

Interviewees
Sarah Irving
Matt Piercy
Katrina Pellatt

Youth Artists whose artwork is featured in booklet & video
Meghan
Tessa Lobbes
Mana Kazemi
Kelsie Young Eaton
 

Grateful Thanks

BC Centre for Disease Control Team
Ashraf Amlani
Jane Buxton
Emily Ogborne-Hill

First Nations Health Authority Team
Cate Korinth
Isa Wolf

Naloxone & the Inner City Youth Experience Team
Katrina Pellatt
Keren Mitchell
Zakary Zawaduk
Elise Durante
Mike Fawkes
Ashraf Amlani
Jane Buxton

www.TowardTheHeart.com
©2016 BCCDC

 

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