Social Media
Sisters Speak
Project Description
Sisters Speak is a project to share knowledge with young First Nations women and girls in Vancouver to prevent sexual exploitation. In May 2015, we launched the first phase of a digital storytelling campaign featuring a video, postcards, display banners and website.
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Client Vancouver Aboriginal Community Policing Centre
Tags Educational Transmedia Video Youth Strategy Social Media Workshop Photography Non-Profit Engagement Digital Storytelling Community Collaboration Graphic Design First Nations Illustration Health & Wellness Branding
"Don't Forget What's Inside" - LACE PSA
Project Description
Hello Cool World created a unique transmedia campaign for BC Cancer Agency. The first of its kind to use social media, short film, and grassroots outreach, LACE Campaign (Live Aware, Create Empowerment) turned the tables on the world of ‘ribbon’ branding, and made Pap tests fun (or at least not so bad). In 2011, we received an Award of Excellence in Health Promotion from the BC Medical Association.
This is the LACE Campaign PSA that aired for Pap Awareness Week 2010 on Fashion File and Amerca's Next Top Model.
Client BC Cancer Agency, Cervical Cancer Screening Program
Picturing Transformation Nexw'áyantsut - Book
Project Description
Hello Cool World founder Katherine Dodds, along with artist photographer Nancy Bleck and Squamish Nation Chief Bill Williams have authored this gorgeous coffee-table book that is filled with Nancy Bleck's photographic artwork. Bleck, along with Williams and the late John Clarke, co-founded the Uts'am Witness Project in 1997. This book showcases artwork from before, during and after this decades long project and tells the story of how this cross cultural collaboration resulted in the saving of a rainforest, now returned to its' ancestral name of Nexw'átantsut, meaning 'place of transformation." We also produced multiple short films to share the story.
Publisher Figure 1 Publishing
LACE - First Nations Focus
Project Description
Hello Cool World created a unique transmedia campaign for BC Cancer Agency. The first of its kind to use social media, short film, and grassroots outreach, LACE Campaign (Live Aware, Create Empowerment) turned the tables on the world of ‘ribbon’ branding, and made Pap tests fun (or at least not so bad). In 2011, we received an Award of Excellence in Health Promotion from the BC Medical Association.
In 2010, Lee Anne Deneault won our LACE Campaign ad contest with a concept from her community based on cards with reasons to get your Pap. We travelled to Q'wemptsín Health Society in Kamloops where we did a photoshoot and a video. The materials we created were used to promote Pap Awareness Week all over BC that year. We made a short video, postcards, posters and even had a full page ad in Chatelaine Magazine. Even though the LACE campaign was meant for all women in BC, we were very pleased to have had a high percentage of First Nations communities sign on.
Client & Partners BC Cancer Agency, Cervical Cancer Screening Program, Qwemptsin Health Society
Tags Transmedia Video Web Strategy Social Media Report Workshop Photography Non-Profit Engagement Digital Storytelling Community Collaboration Graphic Design Marketing Campaign First Nations Illustration Health & Wellness Branding
Planetahead
Project Description
We created the Planetahead.ca original site and concept for Condomania.
Client Vancouver Coastal Health Condomania program
Tags Web Strategy Social Media Workshop Non-Profit Digital Storytelling Community Collaboration Graphic Design Marketing Campaign Illustration Health & Wellness Branding
The Super Power Project
Project Description
The Super Power Project was a year-long collaboration with WAVAW to do a youth-driven multi-media campaign using workshops, video, art and social media to raise awareness and gender stereotypes and build skills to prevent aquaintance sexual assault. We worked with two groups of youth: Haisla Nation youth from Kitamaat Village, and diverse urban youth from around Vancouver. The project focussed on moving away from the boy = perpetrator, girl = victim stereotypes, and instead looked at how power dynamics affect sexual 'scripts' among dating youth, on "busting the myths", on the warning signs of abuse in a relationship, and on how friends (i.e. 'bystanders') can intervene to produce positive social change.
Partnership WAVAW, Haisla Nation
Full Page Magazine Ads
Project Description
For many of our campaigns we have done a full range of advertising buys, in print, radio, transit, television and bar ads. Here we showcase some of our full-page magazine ads in publications which include Elle, Chatelaine, Macleans, and the Walrus as well as the documentary magazine POV.
Clients BCCDC, ImmunizeB, BC Cancer Agency, Inter Pares
Tags Educational Youth Web Strategy Social Media Photography Non-Profit Engagement Impact Production (Film) Digital Storytelling Community Collaboration Graphic Design Marketing Campaign First Nations Illustration Health & Wellness Branding
Bevel Up Outreach (Film)
Project Description
Bevel Up, a film by Nettie Wild, follows the BCCDC outreach nurse team as they provide care for people in Vancouver's downtown eastside. The DVD includes extra materials that are useful in an educational context, and gives a human face to the idea of harm reduction. We worked on doing outreach on social media for the film, connecting it to communities interested in Harm Reduction.
Client BC Centre For DIsease Control, Outreach Nurse Team
LACE - Making Health Fashionable!
Project Description
Hello Cool World created a unique transmedia campaign for BC Cancer Agency. The first of its kind to use social media, short film, and grassroots outreach, LACE Campaign (Live Aware, Create Empowerment) turned the tables on the world of ‘ribbon’ branding, and made Pap tests fun (or at least not so bad). In 2011, we received an Award of Excellence in Health Promotion from the BC Medical Association.
One part of this project entailed doing a fashion shoot and PSA with the tagline: Don't forget what's inside! The ad ran on TV in during Pap Awarness week during the America's Next Top Model.
Client BC Cancer Agency, Cervical Cancer Screening Program
ImmunizeBC
Project Description
Make Prevention Contagious! That was one of our taglines created for ImmunizeBC's story-telling campaigns to boost immunity via vaccinations.
Client BC Centre For DIsease Control, ImmunizeBC
Tags Transmedia Video Web Strategy Social Media Report Photography Non-Profit Engagement Digital Storytelling Community Collaboration Graphic Design Marketing Campaign First Nations Illustration Health & Wellness Branding