Marketing Campaign
The New Corporation Film & App
Project Description
Following up on the hit 2003 documentary, The Corporation, the "unfortunately necessary sequel" premiered at TIFF in September 2020. Like the first film, we are the grassroots team behind the impact campaign, dedicated to harnessing the power of this film to change the corporate form.
We developed the website and a story-sharing app featuring videos about those affected by the issues, and how they tackle corporate power, grassroots organizing and challenges to democracy. We run social media and email marketing campaigns, engaging with supporters and joining in solidarity with allies from around the world.
We are also distributors using our Cool.World platform for streaming events and for the eventual release of the educational version.
Client Grant Street Productions
Antibiotic Wise: Say NAAAH! Campaign
Project Description
We have teamed up with Antibotic Wise and the BC Centre for Disease Control on their "Say NAAAH!" Campaign. It is important to only use antibiotics when they are needed. While antibiotics are warranted for some dental procedures, many toothaches and oral infections do not require antibiotics. However, based on your procedure and medical history, your dentist may recommend an antibiotic. Always let your dentist know about any medical conditions or changes to your health. In addition, antibiotics do not work for viruses like the flu. These two campaigns have been getting high visibility on the Vancouver transit platforms and in buses! We have also created several videos.
Client: British Columbia Centre for Disease Control
Tags Web Strategy Social Media Photography Non-Profit Digital Storytelling Graphic Design Marketing Campaign Health & Wellness Branding
Jordan's Principle in BC
Project Description
Jordan's Principle is meant to prevent First Nations children from being denied essential services or experiencing delays in receiving them. We created campaign materials to communicate about Jordan's Principle in BC, including video and radio ads, brochures, print materials, editorials, and more. We also developed a social media advertising plan.
Client: First Nations Health Authority
Fostering Connections - Video
Project Description
In partnership with Agentic, we created a caregiver awareness and recruitment campaign to highlight the importance of both kinship care and foster care. In addition to print and other materials, we produced 5 videos featuring the amazing stories of BC families: Mitchel, Russell and Darrell, Leslie and James, Guy and the longer mini-doc shown above.
Partners: Agentic, Ministry of Children and Family Development (MCFD), the Adoptive Families Association of BC (AFABC), the Federation of Aboriginal Foster Parents (FAFP), and the BC Federation of Foster Parents Associations (BCFFPA)
Fostering Connections
Project Description
In partnership with Agentic, we created a caregiver awareness and recruitment campaign to highlight the importance of both kinship care and foster care. Featuring the amazing stories of BC families supporting young people in their care, we developed the messaging and creative, and ran the advertising campaign. We also produced four 30 second videos and a longer mini-doc.
Partners: Agentic, Ministry of Children and Family Development (MCFD), the Adoptive Families Association of BC (AFABC), the Federation of Aboriginal Foster Parents (FAFP), and the BC Federation of Foster Parents Associations (BCFFPA)
Give Something Big
Project Description
After a successful Take Back the Day tribute card campaign for Mother's Day, Inter Pares returned to us for the Christmas holiday season and we again managed the development and marketing of Give Something Big and its French counterpart, Emballez-vous! These campaigns featured 30-second video PSAs and a Flash-based “Do-It-Yourself” engine so donors could create their own animated, musical e-cards. We also held promotional online contests to spread awareness.
Client: Inter Pares
Tags Video Web Social Media Non-Profit Fundraising Graphic Design Marketing Campaign Illustration Branding
Take Back the Day
Project Description
In 2008, we created a Mother’s Day tribute card campaign for Inter Pares. Take Back the Day tied into the activist origins of the holiday to support women around the world working for change. We designed the website, holiday cards and animated video, and handled the promotion via online advertising, social media and email campaigns.
In 2019, we adapted the video from its Flash-developed origins to a contemporary format, and added new material. The campaign site is now over but Inter Pares continues to support Mother's Day donations in the spirit of the original holiday.
Client: Inter Pares
Get Checked Online
Project Description
GetCheckedOnline.com is a new, online STI/HIV testing service. We developed the overarching brand 'storyworld' and a range of promotional materials tailored to different communities, in close consultation with the BCCDC and stakeholders from regional health authorities. Three distinct concepts were put forth for audience focus testing which were then honed into the final designs that launched in January 2016 in the first phase of the program's expansion.
Client Clinical Prevention Services division, BC Centre for Disease Control
Generation Hep
Project Description
We created a branded campaign about hepatitis C targeted at Baby Boomers (born 1945-1965), coming up with an entire new demographic: Generation Hep. The rollout of the campaign is tied into World Hepatitis Day 2015, officially launching on July 28. We produced sky train ads, display banners, postcards, posters and a campaign website. Together with partners we formed a planning committee to steer the brand forward. Our vision is a national brand that has the resources to do a significant branding campaign while being grassroots driven. All so that our message that everyone in "Generation Hep" should get tested. It's easy and there's a cure.
Partners Pacific Hepatitis C Network, HepCBC, First Nations Health Authority, Lower Mainland Purpose Society for Youth and Families
Tags Educational Web Strategy Social Media Non-Profit Engagement Community Collaboration Graphic Design Marketing Campaign Illustration Health & Wellness Branding
Love Intersections
Project Description
Love Intersections started as a blog project between several queer people of colour (QTIPOC) who were looking for an avenue to respond to the racism experienced from and within the queer community. As a group of cutiePOC activists, artists, and friends, we find reprieve in creative and meaningful ways to build solidarity across communities through the language of love and empathy.
Our passion for social justice ties together our multifaceted dimensions of identities ranging from feminist, sex positive, racialized, settler-colonial and queer experiences. Our work is situated on the unceded, occupied, ancestral and traditional lands of the Coast Salish peoples – with gratitude for the Musqueum, Squamish, Stó:lo and Tsleil-Waututh nations.
At the heart of our project, Love Intersections fundamentally operates from an anti-oppression framework – where we extend our lens to share stories of people living, breathing, surviving and dancing in the social margins. In order to promote visibility and intersectional representation on people navigating differences in race, class, gender, sexuality, dis/ability, age, spirit and spirituality, we invite you in to make artful social change with us through the radical act of storytelling.
We embrace our collective evolution – revolution – as flawed and complex human beings who fall and make mistakes. We can only hope to pick ourselves up, elevate one another, cultivate compassion, make more mistakes, and tell our stories.
Hello Cool World's David Ng is co-founder of this project.
David Ng Love Intersections