Non-Profit
Take Back the Day
Project Description
In 2008, we created a Mother’s Day tribute card campaign for Inter Pares. Take Back the Day tied into the activist origins of the holiday to support women around the world working for change. We designed the website, holiday cards and animated video, and handled the promotion via online advertising, social media and email campaigns.
In 2019, we adapted the video from its Flash-developed origins to a contemporary format, and added new material. The campaign site is now over but Inter Pares continues to support Mother's Day donations in the spirit of the original holiday.
Client: Inter Pares
Micronutrient Forum
Project Description
We created a signature illustration for the Micronutrient Forum to use in promoting their upcoming Micronutrient Forum Global Conference, October 24-28 in Cancun, Mexico. Drawing on Mayan themed iconography, attention is drawn to women and girls, as the theme of the conference is "Positioning Women at the Centre of Sustainable Development. We look forward to extending this theme and illustration style as the conference approaches.
THE MICRONUTRIENT FORUM
Drawing Wisdom
Project Description
Drawing Wisdom is a Hello Cool World collaborative project co-founded by Jada-Gabrielle Pape (Saanich & Snuneymuxw Nations) and Kat Dodds (fifth generation Irish/Scottish Settler descent). We make films, launch campaigns, hold workshops, and create teaching resources. All designed to celebrate Indigenous resilience. www.DrawingWisdom.ca
WINNER! Operation Blue Sky People's Choice!
Generation Hep
Project Description
We created a branded campaign about hepatitis C targeted at Baby Boomers (born 1945-1965), coming up with an entire new demographic: Generation Hep. The rollout of the campaign is tied into World Hepatitis Day 2015, officially launching on July 28. We produced sky train ads, display banners, postcards, posters and a campaign website. Together with partners we formed a planning committee to steer the brand forward. Our vision is a national brand that has the resources to do a significant branding campaign while being grassroots driven. All so that our message that everyone in "Generation Hep" should get tested. It's easy and there's a cure.
Partners Pacific Hepatitis C Network, HepCBC, First Nations Health Authority, Lower Mainland Purpose Society for Youth and Families
Tags Educational Web Strategy Social Media Non-Profit Engagement Community Collaboration Graphic Design Marketing Campaign Illustration Health & Wellness Branding
Sisters Speak
Project Description
Sisters Speak is a project to share knowledge with young First Nations women and girls in Vancouver to prevent sexual exploitation. In May 2015, we launched the first phase of a digital storytelling campaign featuring a video, postcards, display banners and website.
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Client Vancouver Aboriginal Community Policing Centre
Tags Educational Transmedia Video Youth Strategy Social Media Workshop Photography Non-Profit Engagement Digital Storytelling Community Collaboration Graphic Design First Nations Illustration Health & Wellness Branding
Honouring Our Voice
Project Description
After doing a similar book about HIV last year for Chee Mamuk, Honouring our Journey, this new book focuses on the stories of those living with and affected by hepatiis C. Honouring our Voices uses photography and storytelling to impart important health information about how to test for and treat Hep C, wth moving stories about First Nations individuals and their experiences deadling with this disease.
Hello Cool World Chee Mamuk
Fish & Condom Card
Project Description
This one is a blast from the past! Still one of our favorites, this fish card was done for Deltassist Family Services in our very first year of business. We focus tested a group of young women (their target market) and this concept was born. We found the design was also popular with gay men!
Client Deltassist
Celebrate Health
Project Description
We created this First Nations focused campaign for Immunize BC with the goal of ensuring that the message was positive and celebratory rather then fear-based. We collaborated with the First Nations Health Council, who put us in touch with Andrew Dexel who licenced his wonderful artwork to the campaign. We also did a radio ad with Dr. Evan Adams doing a voice over and the music of Cheryl L'hirondelle.
Client BCCDC Immunize BC
Tags Transmedia Strategy Non-Profit Engagement Digital Storytelling Community Graphic Design Marketing Campaign First Nations
Honouring Our Journey
Project Description
Honouring our Journey is a book of stories of those living with or affected by HIV.
Client BCCDC Chee Mamuk
"Don't Forget What's Inside" - LACE PSA
Project Description
Hello Cool World created a unique transmedia campaign for BC Cancer Agency. The first of its kind to use social media, short film, and grassroots outreach, LACE Campaign (Live Aware, Create Empowerment) turned the tables on the world of ‘ribbon’ branding, and made Pap tests fun (or at least not so bad). In 2011, we received an Award of Excellence in Health Promotion from the BC Medical Association.
This is the LACE Campaign PSA that aired for Pap Awareness Week 2010 on Fashion File and Amerca's Next Top Model.
Client BC Cancer Agency, Cervical Cancer Screening Program