Picturing Transformation Nexw'áyantsut - Book

Project Description

Hello Cool World founder Katherine Dodds, along with artist photographer Nancy Bleck and Squamish Nation Chief Bill Williams have authored this gorgeous coffee-table book that is filled with Nancy Bleck's photographic artwork. Bleck, along with Williams and the late John Clarke, co-founded the Uts'am Witness Project in 1997. This book showcases artwork from before, during and after this decades long project and tells the story of how this cross cultural collaboration resulted in the saving of a rainforest, now returned to its' ancestral name of Nexw'átantsut, meaning 'place of transformation." We also produced multiple short films to share the story.

"HIV is not the end of the world" - Poster Series

Project Description

We did a poster series for Chee Mamuk featuring portraits and quotes from First Nations People in BC Living with HIV.

LACE - First Nations Focus

Project Description

Hello Cool World created a unique transmedia campaign for BC Cancer Agency. The first of its kind to use social media, short film, and grassroots outreach, LACE Campaign (Live Aware, Create Empowerment) turned the tables on the world of ‘ribbon’ branding, and made Pap tests fun (or at least not so bad). In 2011, we received an Award of Excellence in Health Promotion from the BC Medical Association.

In 2010, Lee Anne Deneault won our LACE Campaign ad contest with a concept from her community based on cards with reasons to get your Pap. We travelled to Q'wemptsín Health Society in Kamloops where we did a photoshoot and a video. The materials we created were used to promote Pap Awareness Week all over BC that year. We made a short video, postcards, posters and even had a full page ad in Chatelaine Magazine. Even though the LACE campaign was meant for all women in BC, we were very pleased to have had a high percentage of First Nations communities sign on.


Project Description

We created the original site and concept for Condomania.

Inter Pares Branding

Project Description

We are so proud to have done the branding project for our longterm client Inter Pares, launching a whole new logo and other materials. Informed by a deep process which included a communications audit, market research and workshops with staff as well as interviews with donors, board members and counterparts.

In 2019, we created animated motion logos to feature in Inter Pares' powerful video stories.

The Super Power Project

Project Description

The Super Power Project was a year-long collaboration with WAVAW to do a youth-driven multi-media campaign using workshops, video, art and social media to raise awareness and gender stereotypes and build skills to prevent aquaintance sexual assault. We worked with two groups of youth: Haisla Nation youth from Kitamaat Village, and diverse urban youth from around Vancouver. The project focussed on moving away from the boy = perpetrator, girl = victim stereotypes, and instead looked at how power dynamics affect sexual 'scripts' among dating youth, on "busting the myths", on the warning signs of abuse in a relationship, and on how friends (i.e. 'bystanders') can intervene to produce positive social change.

Full Page Magazine Ads

Project Description

For many of our campaigns we have done a full range of advertising buys, in print, radio, transit, television and bar ads. Here we showcase some of our full-page magazine ads in publications which include Elle, Chatelaine, Macleans, and the Walrus as well as the documentary magazine POV.

Toward The Heart

Project Description

In 2012, we created a custom-built website to showcase harm reduction best practices, and provide resources and support. We came up with Toward the Heart as the identity—a reference to the injection technique of always inserting a needle in the direction of blood flow—which helps convey a compassionate approach to health care. After the program grew considerably and BC declared a public health emergency in response to the overdose crisis, we re-launched the website in 2017. We continue to help create content as well as assist in social media outreach and ongoing site improvements.

Bevel Up Outreach (Film)

Project Description

Bevel Up, a film by Nettie Wild, follows the BCCDC outreach nurse team as they provide care for people in Vancouver's downtown eastside. The DVD includes extra materials that are useful in an educational context, and gives a human face to the idea of harm reduction. We worked on doing outreach on social media for the film, connecting it to communities interested in Harm Reduction. 


Project Description

We did WAVAW's identiity project creating a new logo, and going through a collabortive branding workshop. To honour their many years of service to women and their grassoots legacy we made their image appear organic and growing with the long form tagline: Supporting survivors since 1985, Shifting Sociey for the future. This can be shortend to Supporting Survivors. Shifting Society. 

Client Women Against Violence Against Women